If you saw yesterday's video of my oh-so-graceful exit from the surf in San Jose del Cabo, you know I still have a lot to learn about surfing.

I have a lot to learn about everything, which is the entire point of being here.

Sure, Julia and I are bumming around Baja now, but it was the opportunity to be surrounded by people who know more than me about the businesses I operate that brought me here.

I've long since passed the age where I knew everything and didn't need any advice.

Nowadays, assuming the room is full of intelligent, talented people, I prefer to be the dumbest person in the room.

This got me thinking about some advice I recently heard on the ballfield at one of Sam's games.

I'm not one to eavesdrop, but I couldn't help myself.

The AdviceGiver was loud but more to the point; he was clueless about the topic.

Like, to the point I almost turned around and told him to STFU.

The lady seated next to him is launching an online business in the health and wellness space.

That market is booming, so already she's doing the right thing.

She'd created an exercise program that can be purchased on her website and was talking about how exhausted she was after doing three sets of each exercise in one long day of recording the video content.

Now I know she's smart because she's creating evergreen content.

She might be tired from doing it, but that video can be purchased and watched by hundreds of people over and over and over. . .

. . .and simultaneously.

If she gets her marketing right, the sky is the limit for her income.

"How do people find it?" asks the AdviceGiver.

"We hired a marketing firm who built our website and funnels using ClickFunnels and. . ." she tried to say, but the AdviceGiver cut her off.

"ClickFunnels? What's a funnel?"

Now I know this guy, the AdviceGiver, doesn't know anything about internet marketing. Because, well, if you aren't at least aware of ClickFunnels, you don't know jack shit about internet marketing.

But that didn't stop him.

"You know, you could have done the same thing with Wix," he said.

[Side note: you can't]

"Oh yeah, that's how I built my website. I mean, I don't know about a funnel, but Wix is really good and easy to use. Of course, I'm not done with mine yet, so it's not getting much traffic, but that's because I haven't optimized it for Google yet."

In other words, "Mine's not done, and it's not getting any traffic, but it was cheaper than yours, and I did it myself, so it must be better."

And he went on and on with the garbage for about thirty minutes!

It was like me, if I wanted to give advice on Sportsball. "The point guard should be on the track and ready to kick a touchdown using five iron if he's on second base or green elephant if he's on the purple donut."

Since growing out of the age where I knew everything, I sought a lot of advice.

If I've learned anything, it's that everyone has some advice to give.

But if you ask for my best advice, it's to be careful who you listen to.

Lots of people have lots of advice.

Like all the people who'd never been to Mexico who told me how dangerous it is to step foot outside of a resort.

But the thing is, lots of people have no damn clue what they are talking about, so it pays to be careful who you listen to.